Logo and identity design for LUMIN -  a contemporary South African clothing brand, established in 2014 by James Barrett-Poulsen and Amy Liu. LUMIN’s design philosophy is monochromatic and minimalist.
LUMIN defines its aesthetic by capturing the presence of light and the cover of darkness. The way shadows bend over surfaces and sunlight illuminates dark corners.
Easy-to-wear and urban, LUMIN’s designs embody varying degrees of soft and hard, light and dark, symmetry and asymmetry.
Photo Credits:
Andrew Berry(@andrewtberry, @weareawesomedotcom);
Zelé Angelides (@zeleangelides);
Spectacular Rival (@spectacular.rival).

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