LUMIN

Logo and identity design for LUMIN -  a contemporary South African clothing brand, established in 2014 by James Barrett-Poulsen and Amy Liu. LUMIN’s design philosophy is monochromatic and minimalist.
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LUMIN defines its aesthetic by capturing the presence of light and the cover of darkness. The way shadows bend over surfaces and sunlight illuminates dark corners.
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Easy-to-wear and urban, LUMIN’s designs embody varying degrees of soft and hard, light and dark, symmetry and asymmetry.
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LUMIN_logos_vert
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Photo Credits:
Andrew Berry(@andrewtberry, @weareawesomedotcom);
Zelé Angelides (@zeleangelides);
Spectacular Rival (@spectacular.rival).


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