José Coffee Shop

Final Year Assignment: Corporate ID / Branding
The University of Johannesburg – Department of Graphic Design

Award: Bronze Loerie 2008

José is a South American entrepreneur who has decided to start his own coffee bar in South Africa. He was raised by Gaucho parents while playing with capybara’s on the pampas. From these humble beginnings, riding horses and drinking strong, freshly brewed coffee, José realised that there was the potential to export the love of his culture to other countries. He aims to bring a bit of Latino flavour to the city of Johannesburg.





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